The Embassy and Permanent Mission together with Sri Lanka Tourism Promotion Bureau and Sri Lanka Tea Board organized a destination promotion to commemorate 75th National Independence Day of Sri Lanka at the high-end Wien Mitte Mall on 11 February 2023.
The promotion campaign showcased Sri Lanka as a tourism destination to the Viennese public.
The said event also featured Sri Lanka Dance by the world-renowned Channa-Upuli Dance troupe captivating the audience and visitors, who had an opportunity to join the dance during the performance.
The wheel of fortune which entailed questions on Sri Lanka gave the audience a chance to familiarize themselves with the destination. Several giveaways with the branding “So Sri Lanka”, promotional items, Sri Lankan biscuits, as well as Stassen tea were given to the winners. The grand prize of a 5-night/6-day stay, including local transportation and offered by the prestigious Aitken Spence hotel chain, was part of the raffle draw.
Visitors and potential travellers at the high-end mall had the opportunity to better understand the resplendent Island.
The event also branded the world-famous Ceylon Tea by Stassen which was served alongside traditional gnanakatha cookies to a large number of visitors.
The consumer event positioned and branded Sri Lanka as a leading tourist destination, having provided potential travellers with an opportunity to get a glimpse of the wide-ranging tourist attractions in the heart of Vienna.
Embassy and Permanent Mission of Sri Lanka
Vienna
23 February 2023
